Prime Sentinel Ads
Last Updated: February 2026
These Terms of Service (“Terms”) govern your use of the website https://primesentinelads.com and any services provided by Prime Sentinel Ads (“we”, “us”, or “our”).
By accessing our website or engaging our services, you agree to be legally bound by these Terms.
If you do not agree, you must not use our website or services.
Prime Sentinel Ads provides strategic digital advertising, retail media consultancy, marketplace optimisation, and brand protection services for e-commerce and retail brands, including Amazon Ads, DSP, and omnichannel performance marketing solutions.
You may use our services only if:
You are at least 18 years old, and
You have authority to act on behalf of a business or organisation (where applicable).
Services may include, but are not limited to:
Advertising strategy and campaign management
Amazon Ads and DSP management
Marketplace optimisation
Retail media analytics and reporting
Brand protection and compliance monitoring
Market entry and product launch strategy
Specific deliverables, pricing, and timelines will be defined within separate written agreements or proposals.
Clients agree to:
Provide accurate business and account information
Maintain lawful ownership or permission to use advertising assets
Grant necessary platform access (e.g., Amazon Seller/Vendor accounts)
Respond promptly to information or approval requests
Prime Sentinel Ads is not responsible for performance delays caused by incomplete or inaccurate client information.
Unless otherwise agreed in writing:
Fees are outlined in proposals or service agreements
Payments must be made within agreed invoice terms
Late payments may result in suspension of services
All fees are non-refundable once work has commenced unless required by law
Advertising platform spend (e.g., Amazon or Google media budgets) is separate from agency fees.
While we apply professional expertise and industry best practices, we do not guarantee:
Revenue increases
Advertising profitability
Search rankings
Marketplace positioning
Specific return on ad spend (ROAS)
Marketing outcomes depend on market conditions, competition, product quality, and platform algorithms beyond our control.
All methodologies, strategies, dashboards, reports, frameworks, and materials created by Prime Sentinel Ads remain our intellectual property unless agreed otherwise in writing.
Clients retain ownership of trademarks, branding, and supplied content.
Clients grant us a limited licence to use such materials solely for service delivery.
Both parties agree to keep confidential information private, including:
Commercial data
Advertising performance metrics
Account access credentials
Business strategies
Confidential information shall not be disclosed without consent unless required by law.
Our services rely on third-party platforms including advertising marketplaces and analytics providers.
We are not responsible for:
Platform outages or policy changes
Account suspensions imposed by third parties
Algorithm or marketplace updates
Decisions made by Amazon, Google, Meta, or similar platforms
Clients remain subject to each platform’s own terms.
To the fullest extent permitted by UK law:
Prime Sentinel Ads shall not be liable for:
Loss of profits or revenue
Indirect or consequential loss
Loss arising from advertising platform decisions
Business interruption or marketplace restrictions
Our total liability relating to services shall not exceed the fees paid for services during the preceding three (3) months.
Nothing in these Terms excludes liability for fraud, death, or personal injury caused by negligence.
Either party may terminate services:
In accordance with contractual notice periods, or
Immediately where material breach occurs.
Upon termination:
Outstanding invoices become payable immediately
Platform access may be revoked
Active campaigns may be paused or transferred
You agree not to:
Attempt unauthorised access to systems
Introduce malware or harmful code
Copy or reproduce website content without permission
Use the website for unlawful purposes
Personal data is processed in accordance with our Privacy Policy and applicable UK data protection laws, including UK GDPR and the Data Protection Act 2018.
We shall not be liable for failure or delay caused by events beyond reasonable control, including:
Internet outages
Platform failures
Cyber incidents
Government actions
Natural disasters
We may update these Terms periodically.
Updated versions will be published on this page with a revised effective date.
Continued use of our services constitutes acceptance of updated Terms.
These Terms are governed by the laws of England and Wales.
Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.
Prime Sentinel Ads
United Kingdom
Email: hello@primesentinelads.com
Website: https://primesentinelads.com