Founded by Christopher Pollock, a seasoned digital strategist with over 16 years of leadership experience across global retail media and performance marketing, Prime Sentinel Ads was created to bring clarity, accountability, and strategic sophistication to enterprise-grade retail advertising operations.
Christopher’s career spans the intersection of global eCommerce, Amazon Ads, Google, and advanced performance media. He has scaled media investments and driven profitability for some of the world’s most recognised brands, including Google, L'Oréal, Intel, P&G, Lenovo, and Michael Kors.
He was also part of the first agency beta on Amazon Ads in 2013, shaping foundational approaches to advertising on the platform.
We apply this depth of experience to support organisations across the growth spectrum — from high-growth ventures preparing to scale, to established global brands seeking operational excellence and measurable return on investment. Our focus is on data-led strategy, platform mastery, and structured execution that delivers results.
We specialise in building performance media frameworks that align with enterprise revenue goals. Our teams are fluent in Amazon Ads, DSP, programmatic, and omnichannel retail media strategies that go beyond tactical execution to drive strategic outcomes.
As early adopters of advanced retail media and, we combine innovation with disciplined, enterprise-grade execution. Our capabilities span a comprehensive, omnichannel ecosystem including Amazon Ads, Walmart Connect & beyond leading with a relentless focus on measurable performance, operational efficiency, and scalable growth.
With leadership experience across North America, EMEA, and APAC, we bring multinational scope and best-practice governance, while preserving the agility and precision of hands-on execution.
Our results reflect both scale and strategic impact. We consistently improve return on ad spend (ROAS), accelerate category-level growth, and strengthen overall marketplace positioning, delivering measurable outcomes that resonate at the executive level.
We do not believe in one-size-fits-all solutions. Every brand faces unique strategic challenges, and every market environment demands adaptive, data-informed strategies. That’s why we build fully custom growth roadmaps grounded in insight, validated by data, and executed with operational precision.
Guardians of your Amazon growth. Expert PPC management and strategic consulting for ambitious brands.
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